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Management@thetruenorthproperty.com
(231) 237-8899
Contact
(231) 237-8899

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About Us

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Northern Michigan’s leading short-term rental experts.

Est. 2014, TNPM is a multi-award winning short-term rental management agency made up of Northern Michigan’s, and some of the worlds leading short-term rental experts. we've remained true to our core values of exceptional service, building strong relationships with clients, providing memorable experiences for guests, and constant, never-ending improvement. In 2018 we went international with properties in Mexico, Barbados, Puerto Rico and the UK and now in Bali, Indonesia. At TNPM, we help clients maximize the return on their property and investment. Maximizing occupancy and yield using a world-class technology stack, world-class expertise and a genuine, passionate care for creating a world-class guest experience has helped provide us years of growing success and deeper purpose.

We are a company established by owners for owners, so we understand the importance of maintaining the integrity of your property while utilizing the income potential. Currently, we’ve been recognized by VRBO, Homeaway and Expedia as a Premier Partner for offering the best vacation rentals in Michigan. In addition, we’ve received various awards from AirBnB, TripAdvisor and Booking.com.

Our CEO

Hello and thank you for visiting True North. My name is Christian Gissing. I began this obsessively passionate journey shortly after moving to the US from the UK. Having just sold my internet marketing company of 7 years I was in search of a new venture.

From our hub in Traverse City, MI we've taken the company global, managing private residences and boutique hotels from the UK to Bali. My passion and love for this company and the industry has only grown. I'm constantly looking for ways to improve our service and add value to all our clients; guest and owner alike. I'd also like to add that I'm incredibly proud and grateful for our team. They embed deep care into their roles and I can truly say that every one of them dedicates themselves in ways I find myself consistently feeling thankful.

Our CEO

Some fun facts:

  • Operate on a panel of 30 of the worlds leading short-term rental experts and innovators.
  • Member / Advisor of the AirBnB Mastery Summit, STR Legends, STR Profit Academy, AirBnB Inner Circle.
  • Our whole team has undergone personal training from the Ritz Carlton Leadership Team.
  • Attendant at all the major vacation rental conferences such as VRMA to ensure we're utilizing the latest technology, innovations and helping us to continuously add value for our owners.
  • Featured speaker on Get Paid for Your Pad - The most-listened-to vacation rental podcast in the US & EU as well as many other podcasts.
  • Coach classes and mentor a small selection of aspiring hosts into becoming successful professionals within our industry.
  • Operated for several years as an investment property specialist real estate broker.
  • Helped build entire courses for many professionals within our industry on mindset as well as how to build and operate a successful short-term rental management company.

Mission Statement

Our mission is to ignite the senses with an unparalleled experience of luxury, weaving care and excellence into every interaction—whether with owners, guests, or our team. We exist to inspire and engage individuals who seek not just a service, but an experience that transcends the ordinary, where every moment is infused with passion and purpose. At our core, we are dedicated to creating an environment where everyone feels valued, celebrated, and uplifted—where our collective growth is a natural, ongoing journey. We don’t just aim to meet the highest standards in the industry; we aspire to define them. Through innovation, commitment, and genuine care, we create exceptional experiences that leave a lasting impact, nurturing deep connections and fostering continuous improvement. Every step we take is driven by a deep desire to add value—to our guests, our partners, our team, and our community. This isn’t just about providing a service; it’s about crafting a legacy of meaning, purpose, and unparalleled care that transforms lives. Our mission is a living, breathing commitment to creating something extraordinary—not just for today, but for the future. Growth is woven into our DNA, as is the dedication to making everyone we touch feel deeply seen, heard, and special. Together, we build not just experiences, but an enduring culture of excellence, love, and mutual fulfillment.

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