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About Us


Northern Michigan’s leading short-term rental experts.

Est. 2014. In our years of service to the Grand Traverse area we’ve remained true to our core values of exceptional service, building strong relationships with clients and providing memorable experiences for guests. In 2018 we went international with properties in Mexico, Barbados, Puerto Rico and the UK and now in Bali, Indonesia. As short-term rental experts, we at True North help clients make high returns on their investment properties, maximizing occupancy and yield with a 5 star user rating. Maximum bookings; maximum profits.

We are a company established by owners for owners, so we understand the importance of maintaining the integrity of your property while utilizing the income potential. Currently, we’ve been recognized by VRBO, Homeaway and Expedia as a Premier Partner for offering the best vacation rentals in Michigan. In addition, we’ve received various awards from AirBnB, TripAdvisor and


Hello and thank you for visiting True North. My name is Christian Gissing! I began this obsessively passionate journey shortly after moving to the US from the UK. Having just sold my internet marketing company of 7 years I was in search of a new venture.

From our hub in Traverse City, MI we've taken the company global, managing private residences and boutique hotels from the UK to Bali. My passion and love for this company, our sister companies and the industry has only grown. I'm constantly looking for ways to improve our service and add value to all our clients; guest and owner alike.


Some fun facts:

  • Operate on a panel of 30 of the worlds leading short-term rental experts and innovators.
  • Member / Advisor of the AirBnB Mastery Summit, STR Legends, STR Profit Academy, AirBnB Inner Circle.
  • Attendant at all the major vacation rental conferences such as VRMA to ensure we're utilizing the latest technology, innovations and helping us to continuously add value for our owners.
  • Featured speaker on Get Paid for Your Pad - The most-listened-to vacation rental podcast in the US & EU.
  • Coach classes and mentor a small selection of aspiring hosts into becoming successful professionals within our industry.

Our Sister Companies

Check out our other management companies in the UK & EU (more launching soon!)