Your property is listed on over 100 booking channels including all the hotel and vacation rental platforms fully utilizing both markets as opposed to competing. Further, we create a custom website within our own integrated with our direct booking engine and utilizing your custom domain name. This combination typically significantly amplifies performance. New worthwhile OTA's are added every year as they become relevant. Additionally, we have a large internet marketing budget along with a vast array of tools designed to drive direct bookings and redirect guests who've previously booked through an OTA to book direct (and thus minimize OTA service fees!).

We build you a custom website integrated directly with our booking engine and back-end for a seamless and professional booking experience catered to conversion and delivering a high-end, alluring brand image. *Can be tailored to your specifications.

We have a unique partnership with Marriott, meaning Marriott Bonvoy members can use their points to book your properties and you still get paid! Every property that enters our portfolio and gets approved by Marriott will then show up on the Marriott website and in their localized email campaigns. This provides an enormous visibility benefit – we’re very excited to be in this position. An additional benefit our clients receive is access to Marriott’s furnishing vendors and their exclusive discounts. Use the following criteria to meet Marriott requirements and different property tiers:

Paid ads and partnerships at large local events [such as the Great Lakes Equestrian Festival in the Traverse City, MI area], on Google & all social media platforms targeting direct bookings. On average we receive 30-40% of our total reservations direct. 0% reservation fees = increase bottom line for you.

Our guest database has over 50,000 past/returning guests. We send out monthly promotions via text & email, additionally for different events/holidays as well as in times when we need to create demand due to lower periods of active tourism. All our campaigns are built using AI to drive demand; capturing the guests from our database that are most likely to book the properties selected for the campaign. We also steers & incentivize all guests that book through any of our booking channel partners to book with us direct in future.

Every guest earns points with every reservation. These points directly correlate to a dollar amount and can be applied as a discount to any reservation using a custom code each guest receives. This has increased our guest re-book retention by 300% on 5-star listings.

Analytic tools for precise market analysis as well as a deep connection and professional understanding of the markets we operate in – this helps in property placement and understanding of estimated performance and potential.

This is the most important aspect of your front-end marketing. That being said, we hire the best photographers in each area we operate in. Pre-shoot, we stage each property to ensure your property presents its best. We shoot video and drone where we think it's of benefit and also create video tutorials on how to use certain appliances and more which are then integrated into the guest guide.

Help with or full design of creative, alluring descriptions & titles using keywords chosen based on data and their ability to convert into reservations.

40% of our reservations come direct in some markets (e.g. Traverse City)! The benefit of this is there are no service fees as with other booking channels = more revenue / offset of management cost.

Many of our owners utilize us for a 5-6 month tenant lease through the off-season. This options is especially useful for properties in areas that don’t thrive as much through these months and thus provides a solid income year-round. For certain hotels it makes sense to allocate a portion of rooms to this to maximize occupancy vs demand throughout the off-season.

We have strict house rules for each property to deter unwanted guests or groups from booking, reduce wear and tear, and prevent any undesired scenarios. Owners can customize this list for their property. ** Highlight: To date, we've only had to claim on 3 occasions for minor damage. Any damages or wear and tear will be addressed immediately by our team or a specialist and charged as a guest or owner expense starting at $30/hr + materials depending on the job requirement.

Every guest has the option to purchase damage insurance, furthermore a lot of our booking channels have a level of coverage. Damage deposits can be charged additionally as standard at owner request. Extreme situations will fall on either the owners or the management companies insurance or a combination of both relative to the situation at hand.

We have a very thorough guest claim process with a 95%+ success rate.

We provide our owners with monthly and annual profit & loss reports as well as issue direct ACH bank account deposits every month.

Our world-class revenue managers / pricing specialists have extensive experience working in both the hotel industry with some of the largest corporate brands as well as vacation rentals. Revenue Management Software Explained: We utilize revenue management software as well as our revenue management data scientist team to determine the best price point, but then to determine demand within your market and provide a dynamic price that adjusts every day throughout the year to meet demand based on your property type. For example, on days where there is very high demand, the price will jump up and you may get significantly more revenue for that night than you realized you ever could using a static pricing strategy. Leaving pricing static will likely mean that you miss out on a lot of nights because you're not adjusting down to meet demand. Those missed nights could add up to a lot of missed revenue, but with our software, it will drop down within a threshold to meet demand in order to fill those would-be gaps. Between price increases and capturing missed revenue - this adds up to a lot of extra income over the course of a year. On average both from results provided by our software company and our own experience, we find an increase in revenue of 12-20% as opposed to using a static pricing strategy! To go a step further, your revenue manager will analyze your property daily and make micro adjustments based on comparisons and trends between your property’s past and future pacing performance and comparable properties in the market. Combined with our services we can typically always claim a higher ADR than comparable properties and it’s rare that we aren’t outperforming the market as a whole.

Another part of revenue management is listing optimization. We have an in-house specialist that both ensures our current optimization strategies that boost your properties ability to convert and work with the algorithms across every channel are implemented during onboarding. Further, they have weekly KPI's including implementing 1 new optimization strategy across the entire portfolio. This will continue to have a very powerful compound effect over time an ensures your property is not just presented as well as it can be, but its actually configured for high performance with each platforms algorithm / ranking system.

One of our 3 primary goals is to generate revenue’s high enough where we actually increase the market value of your property too. A lot of our other general practices will support the market value increase too.

You'll have access to our Owner Mobile App as well as web based Owner Portal. This provides an overview of reservations, availability calendars, various reports, and more. You'll also have the ability to block rooms for personal use. For owners that wish to have a little more control, hands-on experience or just a much more in-depth and active overview of everything we have a unique portal we can provide upon request which is essentially a level of admin access to our back-end system that only displays your units. With this you will have unlimited options, overview and control at your fingertips.

Every quarter we send out a review made up by data collected from the different managerial departments overseeing your property to share both performance, but also areas of opportunity that can directly correlate to an improvement in performance / revenue. This will cover the full scope of your property and its online presence.

We provide a full solution for managing the financials of everything relative to the operation and provide you clear documentation to use for reporting and filing of taxes beyond those which we remit for you. Every month you'll receive the following: - Income statements / P&L - ACH Direct Deposit or Wire Transfer Additionally we'll: - Remit state / country sales tax & city tax

Housekeeping is one of the most important aspects of our business and a foundation for our standards of operation. We expect the best from our housekeepers and thus train them to be the best, ensuring they go above and beyond to not only make sure that the integrity is maintained and the property is sparkling clean for each guest and owners alike but also to notify us of anything that needs fixing or could be improved. For new locations we have a streamlined system for hiring & training teams for success in meeting our standards. We use high level tech to streamline operations for both housekeeping & maintenance. *Deep cleans are performed twice a year or as essential and charged back to the owner at going rate. *We don't profit on housekeeping. *We hire carpet cleaners as needed.

Our on-call maintenance team is available 24/7 to handle any guest request immediately. They do everything from small and major appliance repair/servicing/installation, plumbing, minor mold removal and paint touch-ups to installing new smart-locks and more. These service calls will be charged to the owner at a rate starting at $25/hr + materials unless found to be in the direct fault of a guest; in which case the guest is responsible and will be charged. For new locations we have a streamlined system for hiring & training teams for success in meeting our standards. We use high level tech to streamline operations for both housekeeping & maintenance.

We replenish and maintain all turnover and operational products. We also have resources to provide high-quality, cost-effective towels & linens. We replace these as needed - soiled towels or linens are replaced at the guest expense.

Intuitive digital guest guides get sent out to every guest via SMS giving them full control of their rooms lock from within as well as providing them with local attractions, exclusive guest benefits, upsells & tutorials on the appliances within the property.

Our Guest Comms team is available 24/7 to support guests with anything they may need whether relative to booking a new reservation, an active reservations, dispatching maintenance or offering general support. Our teams are trained and refined on a weekly basis.

In each market we operate in we partner with local attractions to provide added value for our guests and give exclusive points of difference in booking with us.

We have our own private concierge service which we build out in each market we operate in offering in-room services ranging from private masseuses to private chefs & much more.

We have a platform for controlling all our locks that directly integrates with our PMS (property management software) & reservations system. The moment someone books, the PMS connects to the lock software, which connects to the lock of their room, generates a custom code for the duration of their stay, sends it back to the PMS which connects to our phone service provider and texts a link to their guest portal with full control of their lock from check-in time to check-out as well as providing their custom code 48 hours prior to check-in.

We use high level tech integrated with our PMS to completely automate & streamline operations removing almost all room for error and enhancing overall quality while reducing overhead.