— Traverse City · Northern Michigan

Let’s start your Northern Michigan adventure

Q: How do I inquire about property management?

Choose the route that matches your property and goals:Vacation-home owners: explore vacation rental management, then use “Apply to work with us” to share your property details.Hotel, condotel or multi-unit owners: visit hotel & multi-unit management for operations, commercial strategy and revenue management.Looking for your local team? Find our management locations and market contacts.Buying or evaluating a property? Request a property-specific revenue analysis.Real estate agents: use our Real Estate Partners page to introduce a client and keep your referral connected.Existing owners: use your owner portal or contact your owner-relations team for support with your current property.Not sure where to begin? Send us a general message with the property location and what you need, and we’ll connect you with the right person.

Q: Where is the True North office located?

476 US 31 South, Traverse City, MI 49685All office visits by appointment. Use the map above or Get Directions for directions.

Whether you’re planning a getaway, own a property, or are already staying with us — the True North team is here to help, every step of the way.

(231) 272-2577

Give us A call

reservations@thetruenorthproperty.com

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476 US 31 South, Traverse City, MI 49685

All office visits by appointment

01 — Reach Out

Get in touch

A reservation, your stay, or having us manage your property — reach out however suits you best, and a local team member will answer.

Call us

(231) 272-2577Reservations, guest support & property management

Email our team

Reservations & your stay
Email reservations

Property management & partnerships
Email our partnerships team

Office

476 US 31 South, Traverse City, MI 49685

Guest support daily 9 AM – 2 AM ET
All office visits by appointment

Send us a message

Ask about a stay, an existing reservation or anything else on your mind. We’ll help you find the right person.

Own a home, hotel or several units and want it managed? Apply for management.

Prefer email or phone?

Send your question straight to our reservations team. Include the property name or listing link and your travel dates so we can help with the right stay.

Email our guest team Call (231) 272-2577

The email button opens your email app. For a question about a specific home, choose Ask about this property on its listing to message us with that property in view.

Property owners, buyers & agents

For a more focused conversation, start here:

02 — Our Location

Visit us in Traverse City.

476 US 31 South, Traverse City, MI 49685
All office visits by appointment

03 — Where to Start

How can we help?

Vacation Rentals

Lakefront homes, downtown condos and resort stays across Traverse City and beyond. Find the right fit for your group.

Property Management

Full-service short-term rental management backed by dynamic pricing, professional care and a dedicated local team.

Owner Services

Already with True North? Access your owner portal for statements, calendars and performance reports any time.

General Questions

Anything else on your mind — from booking details to local recommendations — send us a note and we’ll point you north.

04 — Good to Know

Common questions.

How quickly will someone respond?

We typically reply within one business day, and often within a few hours. For anything urgent about an active reservation, call (231) 272-2577 — our guest team is available daily from 9:00 AM to 2:00 AM ET.

How can I get help during my stay?

Every guest receives a digital guest guide by text with property details, check-in information and direct contact options. You can also call or text us any time during support hours and we’ll take care of it.

How do I inquire about property management?

Choose the route that matches your property and goals:

Vacation-home owners: explore vacation rental management, then use “Apply to work with us” to share your property details.
Hotel, condotel or multi-unit owners: visit hotel & multi-unit management for operations, commercial strategy and revenue management.
Looking for your local team? Find our management locations and market contacts.
Buying or evaluating a property? Request a property-specific revenue analysis.
Real estate agents: use our Real Estate Partners page to introduce a client and keep your referral connected.
Existing owners: use your owner portal or contact your owner-relations team for support with your current property.

Not sure where to begin? Send us a general message with the property location and what you need, and we’ll connect you with the right person.

Where is the True North office located?

476 US 31 South, Traverse City, MI 49685

All office visits by appointment. Use the map above or Get Directions for directions.

Planning your next stay?

Whether you’re booking a Northern Michigan getaway or looking for professional property management, our team is here to help.